“Hard times create strong men. Strong men create good times. Good times create weak men. And, weak men create hard times.”

Demon Fighter Athletic was forged in 2022 by Matt Watson, with a vision of creating a community of like minded individuals seeking to improve their physical and mental resilience.

Having always been passionate about being physically robust, Matt has trained and competed in various sporting disciplines - primarily endurance sports where being physically robust is only half of the equation.

The other half of that equation is Mental Resilience.

Being physically robust and mentally resilient were once a staple quality of the stoic New Zealand culture. However, as technology advances and comforts become more prevalent, these staples have seemingly perished leaving in its wake a society that prioritizes comfort over commitment, complaints over consistency, and excuses over execution.

I believe that the vast majority of the population are achieving far less than what they are capable of and I truly feel this plays a significant role in the declining physical and mental state of the population. This is why I created Demon Fighter Athletic, a Personal Training and apparel company dedicated to the relentless pursuit of self development.

Having fought my own demons and using fitness as weapon, I want to help the uninitiated learn how to build their own strong foundation of physical and mental resilience. I want you to learn to become a Demon Fighter.

Hunt or Be Hunted